Wednesday, 3 February 2016

How to Use Google+ Collections

When collections launched in May 2015 I wrote about the poor reception. More recently I've written about What Collections Are (spoiler, they are mini social media channels) and also why you should use Collections Now, if you missed those articles do pop back.

Here I'll give examples of how to set collections up, show some use cases, and show how I am using collections. My aim isn't to tell you how to use them, rather to get you thinking about how to strategically use Google+ Collections to increase, reach, engagement and communication.

There are four collection states.

Or rather there are two states you can choose from at creation: 1 & 2, and two states you can apply after creating your collection.

The 1st state you can choose is ...

  1. PUBLIC visibility OR 
  2. LIMITED visibility, to a circle, or circles, of defined groups of people: colleges, family, acquaintances, friends, buddies, lovers etc only. 

After creating your public or limited visibility collection you can change the collection default following state, which is "following ON" to "following OFF" if you wish.

Following off means a user would not automatically be following any Collection of yours which you have set as "following off".

Mix and match these four options for different use cases when creating your Collections.

Wednesday, 6 January 2016

Why you should be using Google+ Collections NOW!

I wrote previously about what Google+ Collections are, so pop back and read that if you missed it.

Here's why you should be using collections NOW rather than procrastinating.

The focus for Google+ is Collections!

Collections are the new SUL (Suggested User List).

Tuesday, 1 December 2015

Building a Strategy for Google+ Collections - Part One

Google+ is in the process of a redesign which focuses heavily on Communities and Collections

The screenshot below shows the landing experience for new users, highlighting featured Collections. 

So what are Google+ Collections? 

Monday, 16 November 2015

Google+ vs. Twitter

Comparing social platforms is hard.

It's hard for two reasons.

  1. They are different, so don't compare well.
  2. People have their prejudice. They have "their" platforms.  
To get round the differences and ones own prejudice, I tried to focused on small comparable things, on comparable content. 

Sunday, 15 November 2015

Google My Business

Wondering about Google+ Page post reach? 

Here's a recap of the help screen shown when you go to ...
Google My Business > Insights 
...for the first time.