Twitter Communities - Suggestion
Why?
For the community feature on Twitter to take hold, to become popular, there needs to be a killer aspect or use case which differentiates Twitter communities from other already established community features. Twitter communities need to do something better or differently to find their hook. My suggestion is that hook.
When you visit a profile you land on the "tweets" tab showing tweets from that user. But not ALL the tweets from that user are shown. Replies on Twitter are also tweets. Replies the user has made are shown on the "Tweets & Replies" tab.
How could this work for communities?
Basically the same. When visiting a community show original tweets, what I referred to "conversation starters" and have a "Tweets & Replies" tab which shows all community tweets and replies.
The killer community setting
So imagine that communities show by default only those "conversation starters", just like Twitter profiles do. Now imagine that a community has a setting which allows admins to set a new member type: contributing member. When an admin turns this setting on only contributing members can start conversations in the community.
What do we have now?
It helps to think about what new community ideas could now be created. Are they appealing?
Your favourite band starts a community where band members (contributors) post backstage content just for their fans to interact with. The "Beatles" community where John, Paul, George and Ringo post regular updates.
I would suggest that this type of community space, which can be set up to show content from a smaller subset of community members, covers a larger number of community use cases; for clubs, bands, brands and so on.
What do you think?
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