Make the most of Twitter
I've written previously about Tweeting your best tweet, so I'll only briefly mention here that using Twitter "properly" is about knowing your objective and using the available platform features to enable you to reach that objective.
In essence you have three elements with which to do this.
#1 - Text
The text, often referred to as "copy", carries your communication or message.
#2 - Media
The media, images or video, supports your communication message.#3 - Hyperlink
The link provides a pathway for your audience to learn more or connect further with the brand or related topics. Hyperlinks can be text based, where they would sit in the copy, or part of the media. I use Twitter cards quite a lot as they are tidy and provide a larger clickable area.
Examples ...
Ford Europe
😴 Sleep easy 💤 Our smart bed rolls selfish sleepers back into place! ^RW https://t.co/fl6URZpXzg— Ford Europe (@FordEu) February 12, 2019
Text ✔ Media ✔ Link ✔
Ford Italy
Ti piace dormire con il tuo partner? Sì, ma non quando ti ruba tutto il letto 😁 Da oggi, grazie a Ford, puoi dormire sonni tranquilli 😴 💘— Ford Italia (@forditalia) February 12, 2019
Scopri di più ➡️ https://t.co/hYrumPpESN pic.twitter.com/4ZyCwez7cK
Text ✔ Media ✔ Link ✔ (Text link)
Ford UK
Happy Valentine💤. Introducing the Ford Lane-Keeping Bed. pic.twitter.com/FBv0E8lQRQ— Ford UK (@forduk) February 13, 2019
Text ✔ Media ✔ Link? ... No
Ford Netherlands
Dit slimme bed zorgt ervoor dat jouw geliefde op zijn of haar eigen bedhelft blijft 😴 Slaap lekker! ♥ #valentines #LaneKeepingBed pic.twitter.com/AHkZBqwyxf— Ford Nederland (@FordNL) February 13, 2019
Text ✔ Media ✔ Link? ... No
Ford Ireland
The problem with bed hoggers is that they don't stay in their lane.— Ford Ireland (@FordIreland) February 13, 2019
Ford has developed the solution, so you get your lane back to yourself. #Ford #Technollogy #FordTechnology #FordTech pic.twitter.com/G4XGuNODjq
Text ✔ Media ✔ Link? ... No
Ford Germany
Ford entwickelt den Prototyp ,,Spurhalte-Bett’’, mit dem Pärchen nie wieder auf ihren kostbaren Schlaf verzichten müssen.https://t.co/IWxAViqkPP pic.twitter.com/xTMRpsBM8Z— Ford Deutschland (@Ford_de) February 13, 2019
Text ✔ Media ✔ (Image) Link ✔ (Text link)
Ford Switzerland
An alle, die ihr Bett mit einem Platzräuber teilen und somit wertvolle Stunden Schlaf verlieren: Ford hat die Lösung! 🛏😴 pic.twitter.com/CYEJWpWbHu— Ford Switzerland (@Ford_CH) February 13, 2019
Text ✔ Media ✔ Link? ... No
Ford Spain
¿Te imaginas una cama que ayudara a las parejas a dormir mejor juntas? 😴💕 pic.twitter.com/nE73E4hcRY— Ford España (@FordSpain) February 13, 2019
Text ✔ Media ✔ Link? ... No
Ford Portugal
E se houvesse uma cama que permitisse aos casais dormirem melhor juntos? 😴💕 pic.twitter.com/3ZuUllemw6— Ford Portugal (@FordPortugal) February 13, 2019
Text ✔ Media ✔ Link? ... No
Ford Poland
Twój partner już nigdy nie zepchnie Cię z materaca, zostaje dużo miejsca na miłość ;) pic.twitter.com/3Iu8siubCG— Ford Polska (@FordPolska) February 14, 2019
Text ✔ Media ✔ Link? ... No
Ford Austria
Damit dein Partner immer auf der richtigen Spur bleibt 😉 pic.twitter.com/Sb37eoytl5— Ford Austria (@fordaustria) February 14, 2019
Text ✔ Media ✔ Link? ... No
Ford France
Marre de vous faire pousser hors du lit par votre partenaire ? Ce lit vous maintient toujours au centre, grâce à la technologie d’aide au maintien dans la voie de Ford.— Ford France (@FordFrance) February 14, 2019
Pas la peine de nous remercier 👌 #saintvalentin #innovation #fordfrance pic.twitter.com/kJS9yY43v5
Text ✔ Media ✔ Link? ... No
Providing examples here, after the last crop, shows room for improvement remains.
Improvement doesn't require much time or effort. It just requires thought.
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