London YouTubers please step this way

I work in social media full time. In my free time I do more social stuff. Specifically I founded a London focused community project called Happening London.

There are many aspects to the "Happening London project" which sprawls across the social web. Briefly there is the project website where contributors publish articles about London, there are the Happening London social channels; brand profile, YouTube channelTwitter and Instagram plus a community network, comprised of a main community and additional smaller topic focused communities.

One of those topic focused communities in the network is the London YouTubers & Videographers community which, as of writing, has 120 members.

The brand profile for Happening london currently follows 124 London based YouTubers.

If those similar sized numbers; 120 community members and 124 followed London based YouTubers, were roughly the same people then everything would be very hunky-dory. But they're not.

The profiles Happening London has followed are London based YouTubers obviously, but the 120 people who have joined the London YouTuber community are mostly randoms and spammers.


It doesn't matter when the "wrong sort" join the community: people join all Happening London communities as limited members, so no spam gets through to the community itself. It just means the community is publicly rather quiet and appears to have a membership of 120 mostly dormant profiles.

I've written before about how YouTubers should really love GooglePlus, meaning using their YouTube identity to additionally engage their audience outside of YouTube. Today I extended an invitation as Happening London to the 120 London based YouTubers to join the London YouTubers & Videographers community.


The invitation is private, but if you are one of the people it was shared with you can view the post here.


Do I think there's a good chance any of those YouTubers will see the invite?
Sadly I don't think so, no.

Would they be interested in joining a public space in which they could talk with each other using their YouTube identities, which is also part of a wider local network, under an umbrella brand with hundreds of thousands of followers, managed by a GooglePlus expert, who's a full time social media professional? ....

Probably not. After all .... it's not Instagram is it.

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