YouTube's "Made for Kids" setting - What you need to know

When deciding whether or not your channel or video is made for kids, you should consider various factors, including:

• Subject matter of the video (e.g. educational content for preschoolers).
• Whether children are your intended audience (e.g. as indicated in your video metadata) or the actual audience for the video.
• Whether the video includes child actors or models.
• Whether the video includes characters, celebrities, or toys that appeal to children, including animated characters or cartoon figures.
• Whether the language of the video is intended for children to understand.
• Whether the video includes activities that appeal to children, such as play-acting, simple songs or games, or early education.
• Whether the video includes songs, stories, or poems for children.
• Any other information you may have to help determine your video’s audience, like empirical evidence of the video’s audience.
• Whether the content is advertised to children.

Just because your content may include some of these factors does not automatically mean it’s made for kids. You should carefully consider who you’re trying to reach with your videos as you evaluate your content and the factors above. More information on made for kids. 

What's the fuss? 

Videos marked as "Made for Kids" are affected in a number of ways to avoid data collection, a few being: can't monetise, can't add to playlist etc etc. 

So it's important to correctly mark your channel or content as "Made for Kids" only when it is actually made for kids. 

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