Using Google Photos for image distribution

Since it's launch +Google Photos it has become my default method of image distribution for work.

I work in communication, specifically "social media" which involves a lot of "sending" images back and forth before they get published on social platforms.
A common method of getting files (often images) back and forth is to use a file sharing site such as WeTransfer or similar to avoid quickly using up space in your, or the recipient's, inbox. That's not a bad practice in itself, but if you work in social or manage a brand online here are a few reasons why using Google Photos might be a better solution.

  • Google Photos share links do not expire (unless you expire them).
  • You can add (or remove) images from any "shared link" after it has been distributed. 
  • Brand managers can use the Brand Account (the brands Google identity) to host the images.
  • Images added added to Google Photos can create "bonus content" which also can be used across social. GIFs, Collages, Movies etc.
  • Images can be passed (added) across brand accounts
  • Images can be published externally, directly to your brand's Google+ profile, without ever "downloading" them.

The other big bonus is of course the ability to easily search and find images you may need (or be asked for again), at a later point. 

I was asked today for some images and GIFs related to a video series, which I was involved in distributing from back in September 2015. It was a cinch to find the links which contain the content. 

If I had distributed the content using links from file transfer services like WeTransfer the links would have been more difficult to find buried in emails and would have all long since expired. 

+Google Photos is a great product for personal use.  


For Brand Managers, combined with the Brand Accounts you're managing, it's also an excellent way of "internally" distributing images for use across social media. 

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