I work in communication, specifically "social media" which involves a lot of "sending" images back and forth before they get published on social platforms.
A common method of getting files (often images) back and forth is to use a file sharing site such as WeTransfer or similar to avoid quickly using up space in your, or the recipient's, inbox. That's not a bad practice in itself, but if you work in social or manage a brand online here are a few reasons why using Google Photos might be a better solution.
- Google Photos share links do not expire (unless you expire them).
- You can add (or remove) images from any "shared link" after it has been distributed.
- Brand managers can use the Brand Account (the brands Google identity) to host the images.
- Images added added to Google Photos can create "bonus content" which also can be used across social. GIFs, Collages, Movies etc.
- Images can be passed (added) across brand accounts*
- Images can be published externally, directly to your brand's Google+ profile, without ever "downloading" them.
*Requires a slight URL hack
The other big bonus is of course the ability to easily search and find images you may need (or be asked for again), at a later point.
I was asked today for some images and GIFs related to a video series, which I was involved in distributing from back in September 2015. It was a cinch to find the links which contain the content.
If I had distributed the content with like WeTransfer the links would have been firstly difficult to find and if I could have found them the links would have all long since expired.
+Google Photos is a great product for personal use.
For Brand Managers, combined with the Brand Accounts you're managing, it's also an excellent way of "internally" distributing images for use across social media.