Announcement of the new Friend Connect APIs didn't come as much of a surprise.It does align Friend Connect up more directly against Facebook's connect.
Although they have almost always been viewed as doing the same thing by the media, who don't like to complicate things for their readership, the two products have until now been pitched at very different audiences.
The new API allows the developers, who saw Friend Connect very much as a shallow "bolt on" solution to roll their sleeves up and get mucky with code, weaving Friend Connect much more richly than before into their application. Read on ...
