Google+ Brand Page: Milestone Moments

This post is part of a series being published as a basic introduction to Google+, you can find out more at the course index.

Celebrating milestones moments in social media - A tradition.

I've seen people thank their followers: I've done so myself on occasion.

An notable opportunity to thank your audience.

For brand pages there is more of a tradition. A BIG thank you! With some special eye-candy to show the audience you care.

On Google+ I've seen most brand pages make the following mistake ....

Thank you to all of our 2,5 Million Followers!

Except that is not 2.5 million followers (yet). 

That is 2.5 million +1's of the page.

Unlike Profiles, Pages have a +1 Button. Which means unlike Facebook where "Likes" are the number page managers salavate over: Google+ has +1s and followers (called "Added you to circles"). 

A == Followers

B == +1s

Both numbers are interesting for different reasons, but if you're a page manager eagerly waiting to pass a follower milestone and thinking of pointing out this wondrous event. Make sure you are looking at the right number: followers, not +1s. 

... or vice-versa if +1s is more your thing.

I tend to see more car pages make this mistake more than other types of pages. 

Not because pages make more mistakes, I just "watch" more car brand pages than other types of pages. 

Does it matter?

No. In the grand scheme of things this kind of mistake isn't going to cause a rift in the space time continuem: most people won't see your social media faux-pax. Most of those that do won't care. 

But if you're a "social media guru", managing a Google+ page for a global brand and you like to think you have your eye on the ball, remember there are two balls to keep your eye on ;-)

100K followers! 

..... well almost.

p.s. Congratulations to all the page managers who have passed, celebrated, or missed celebrating follower milestones on Google+.

I wish I knew more of you personally. Do you manage a major brand page on Google+? Reach out to me if you like.
I run a private "Brand Page Admins" community where a number of brand managers for global brands trade stories, tips, best practices etc.
You would be very welcome to join.

Comments? On this thread, or in the comments below.
Thanks

Edit: 16th August 2013
Another example ...