Focus Global Test Drive

I'm currently involved in the Focus Global Test Drive, a project to bring 100 people from all over the globe to a test track in Spain to test the all-new Ford Focus before it's released, and in the process earn the participants nominated charity the market equivilant of $10,000 USD.

These videos show some info on the project and some peronal invites which have gone out to people invited to come.

There has been a very enthusiastic positive responce from invitees: but less so from the general audience.

Is the hurdle for entry is too high, is the concept too ethical?
It would be great to here your thoughts.

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