Focus Global Test Drive
I'm currently involved in the Focus Global Test Drive, a project to bring 100 people from all over the globe to a test track in Spain to test the all-new Ford Focus before it's released, and in the process earn the participants nominated charity the market equivilant of $10,000 USD.
These videos show some info on the project and some peronal invites which have gone out to people invited to come.
There has been a very enthusiastic positive responce from invitees: but less so from the general audience.
Is the hurdle for entry is too high, is the concept too ethical?
It would be great to here your thoughts.
These videos show some info on the project and some peronal invites which have gone out to people invited to come.
There has been a very enthusiastic positive responce from invitees: but less so from the general audience.
Is the hurdle for entry is too high, is the concept too ethical?
It would be great to here your thoughts.
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